With the accession FUT Coins of Glu Mobile, EA is going to have large and growing cellular business earning $1.32 billion in bookings. That includes over 100 million monthly gamers on cellular, bringing in EA's global hit throughout computers, games, and mobile platforms to 430 million players. Glu Mobile can leverage EA's marketing capabilities to enlarge its franchises internationally and grow even farther.
There are a number of synergies between these two game producers. Glu Mobile's group, headed by former Electronic Arts veteran Nick Earl, has shown quite adept at producing, analyzing, and launch titles across various genres, such as sports, role-playing, and lifestyle matches.
EA's specialty is designing sports games under its EA Sports label, however Glu Mobile has also shown it can consistently develop a mobile sports franchise. The teams in EA Sports and Glu Sports can clearly share ideas to get even better at what they already do this well.
A deep freezer of new games.The development pipeline at Glu Mobile looks really promising. It has new names set to launch shortly, including Tap Sports Fishing, Deer Hunter World, and an updated version of Tap Sports Baseball for its 2021 season. EA intends to bring Tap Baseball to fresh countries with its licensing expertise from EA Sports.There can also be Table Taste, a brand new lifestyle match, as well as a variety of hyper-casual games launching from Glu's Crowdstar studio.
What's more, Glu Mobile can bring new ideas to EA about how to monetize certain titles. As an example, Glu recently relaunched an e-commerce shop in Design Home, which makes it the very first game company to try out this special angle of in-game monetization. The company reported seeing favorable early results from Cheap FIFA Coins this initiative about the very last earnings call.